Ian West/PAAn ad for a clothes emblem filmed at the marriage ceremony day of fact TV stars Vicky Pattison and Ercan Ramadan has been banned for glamorising smoking.
The ad for Endrick Clothes, owned by means of Ramadan and primarily based in Waltham Abbey, in Essex, presentations the groom and groomsmen smoking cigars.
It was once shared on his Instagram account and that of his spouse Pattison – who has 5.5m fans – in October.
The Promoting Requirements Authority (ASA) stated it upheld two lawsuits and “concluded that the advertisements have been irresponsible”.
Vicky Pattison/InstagramThe advertisements can nonetheless be observed on their Instagram accounts, however the ASA stated they “should no longer seem once more within the shape complained of”.
“We regarded as that the video introduced smoking in an interesting method and steered that it was once a part of a glamourous and aspirational way of life,” the ruling said.
Vicky Pattison/InstagramFormer Geordie Shore famous person Pattison married Ramadan at London’s Marylebone The city Corridor in August prior to they held a 2nd rite and birthday party in September in Italy.
It was once filmed for an E4 TV display known as Vicky Pattison: My Large Fats Geordie Marriage ceremony.
Channel 4The ASA additionally criticised Ramadan for no longer making it transparent the movie was once an ad and for no longer responding to its inquiries.
“We concluded that the advert was once no longer clearly identifiable as a advertising verbal exchange and as such breached the code,” it stated.
“We advised Endrick Clothes Ltd and Ercan Ramadan to make certain that long term advertisements have been socially accountable, specifically by means of no longer condoning or encouraging smoking.”
Pattison showed that any long term posts that featured Endrick Clothes can be labelled as advertisements, the ASA added.
Pattison and Ramadan were approached for a remark.
