What to stay up for at Tremendous Bowl 59

Acrobatic catches and thumping hits are why American soccer fanatics watch the Tremendous Bowl however for others the non-sporting spectacle is a lot more attention-grabbing.

We have now decided on a couple of issues to appear out for all over the competition between the Philadelphia Eagles and the Kansas Town Chiefs, which kicks off at 23:30 GMT (18:30 EST) on Sunday, 9 February on the Superdome in New Orleans, Louisiana.

Kendrick Lamar would be the megastar flip all over the half-time display and the not likely ties binding David Beckham and Matt Damon might be published – oh, and Taylor Swift may well be appearing off a brand new ring too.

The Compton rapper might be headlining the musical interlude for a 2d time when he’s taking the degree on Sunday, all over which he’ll be supported by means of SZA.

Lamar is contemporary off a a success 12 months on the Grammy Awards the place he scooped 5 prizes, together with music of the 12 months for No longer Like Us – a diss observe directed at hip-hop rival Drake.

It is going to appear a simple task for the set listing however Lamar would possibly select to not play it after Drake filed a lawsuit claiming defamation and harassment remaining month.

Will he back off or will the feud succeed in what may well be the most important tv target market in US historical past? Closing 12 months’s Tremendous Bowl set the file with greater than 123 million American citizens tuning in.

Travis Kelce might be hoping to win his fourth Tremendous Bowl ring and he would possibly retire if he does – sure within the wisdom he’ll cross down as one of the vital nice gridiron avid gamers.

For plenty of audience he’s higher referred to as Taylor Swift’s boyfriend. Their dating become public in 2023 and he or she joined him at the box to rejoice his workforce’s Tremendous Bowl win remaining 12 months.

Swifties might be keeping track of what occurs after the general whistle, following on-line rumours about an offer. Requested by means of newshounds if the sort of plan was once within the offing, Kelce spoke back rhetorically with a grin: “Would not you prefer to understand?”

Ads broadcast all over the Tremendous Bowl are one of the costliest cash should purchase.

This 12 months a minimum of 10 advertisements were bought for greater than £6.4m ($8m) each and every, reported leisure trade mag Selection – a brand new file.

So corporations who purchased a top rate spot wish to make sure they lead them to memorable.

This 12 months beer logo Stella Artois have recruited David Beckham to megastar in theirs as himself, through which he learns he has a protracted misplaced dual brother (performed by means of Matt Damon) in the USA referred to as, er, Dave Beckham.

Some other due for broadcast comes from Hellman’s mayonnaise that recreates the orgasm scene within the deli from When Harry Met Sally and contours Sydney Sweeney.

Haagen-Dazs have Speedy & Livid actors selling their ice cream, Barry Keoghan is showing for website online builder Squarespace, and Gordon Ramsay is promoting cookware producer HexClad.

Now in his 2d stint on the White Space, Trump would be the first sitting US president to wait a Tremendous Bowl.

He’s no stranger to the NFL and attended a sport remaining October in Pittsburgh, Pennsylvania whilst campaigning within the presidential election.

Previously he has additionally been essential of league commissioner Roger Goodell – maximum not too long ago as a result of he did not like a rule exchange for kick-offs.

He additionally disapproved of Goodell’s dealing with of NFL avid gamers who selected to kneel all over the nationwide anthem, which was once remaining achieved extensively in 2020 following the homicide of George Floyd.

Avid gamers defined the protest was once meant to attract consideration to racial injustice in the USA however Trump mentioned they must be fired or suspended for disrespecting the rustic.

Fox, who’re broadcasting the Tremendous Bowl in the USA, will even air an interview with the president on his first 100 days in place of job all over their pre-game display.

The NFL has mentioned it’s going to no longer use the slogan “Finish Racism” within the Tremendous Bowl – it has used the word for the remaining 4 editions.

The league mentioned the exchange was once no longer in accordance with the political local weather beneath the brand new Trump management, which has ended the usage of DEI schemes within the federal govt, however contemporary tragedies in the USA.

“Select Love” and “It Takes All of Us” have been deemed extra suitable following the terrorist assault in New Orleans on New Yr’s Eve and the wildfires in California remaining month. Those slogans have been presented by means of the NFL in 2020 and feature gave the impression in more than a few league video games since then.

Goodell mentioned he was once pleased with the league’s range efforts and would proceed them. “We have now no longer simplest satisfied ourselves, we have now confirmed it to ourselves,” he mentioned. “It does make the NFL higher.”

Jon Batiste, the Grammy-winning singer and songwriter, will carry out The Superstar Spangled Banner this 12 months.

Audience will stay an ear out for any fluffed lyrics, as skilled by means of Christina Aguilera, whilst bettors will regulate how lengthy Batiste’s rendition takes.

Different songs can also be carried out previous to kick-off together with The usa the Stunning, by means of Trombone Shorty and Lauren Daigle, in addition to Raise Each and every Voice and Sing by means of Ledisi.