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Researchers link El Niño to accelerated ice loss in tropics

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Researchers link El Niño to accelerated ice loss in tropics


Researchers link El Niño to accelerated ice loss in tropics
Aerial view of the Quelccaya Ice Cap (QIC; 13°56′ S, 70°50′ W) from 11 October 2023. The summit of the QIC reaches 5670 m above sea level (a.s.l.) and is characterized by several outlet glaciers to the west and a steep-sided eastern portion. Credit: The Cryosphere (2024). DOI: 10.5194/tc-18-4633-2024

Natural climate patterns such as El Niño are causing tropical glaciers to lose their ice at an alarming rate, a new study has found.

A phenomenon that typically occurs every two to seven years, El Niño causes much warmer than average ocean temperatures in the eastern Pacific, significantly affecting weather around the globe.

The Quelccaya Ice Cap (QIC) in the Peruvian Andes has been shown to be sensitive to these climate shifts, but the extent to which El Niño contributes to its continued shrinkage has, to date, been unclear.

Now, using images captured by NASA Landsat satellites over the past four decades, researchers have confirmed that the regional warming periodically caused by El Niño has indeed resulted in a drastic reduction of its snow-covered area. The study, led by Kara Lamantia, a graduate student at the Byrd Polar and Climate Research Center at The Ohio State University, found that between 1985 and 2022, the QIC lost about 58% of its snow cover and about 37% of its total area.

“Our research gives us a look into a glacier’s health,” said Lamantia. “The Quelccaya glacier becomes greatly out of equilibrium during these short-term climate anomalies.”

The study, published in the journal The Cryosphere, is the first to automate the process of snow-covered area detection on the QIC. Normally, this detection is only possible through extensive field measurements or manually hand-tracing satellite images that are clear enough to detail the visual boundary between snow and ice.

Yet an algorithm this team developed processes images using near-infrared imagery, a method that utilizes wavelengths outside our visible spectrum.

“By creating a threshold for the different reflectance between snow and ice cover, we can gather a consistent and much more reliable measurement,” said Lamantia.

Glaciers and ice caps gain mass by accumulating ice and snow and lose it when none is received, or more ice is lost than gained. By measuring the ratio of snow-covered area to the total area, researchers can quantify whether the QIC is gaining mass, losing it, or maintaining a steady state.

The study revealed that during El Niños, the ratio drops significantly away from the average, indicating a drastic reduction in the snow-covered area.

This extreme change in its ratio may be attributed to the wide differences between the dry and wet seasons in southern Peru, said Lamantia.

“All of the snowfall happens during the wet season, but during an El Niño, southern Peru experiences warmer and drier conditions than average, so it stays dry throughout the wet season,” she said. “That means that the snow cover will continue to decline and there might be quite a bit less snowfall to replace it.”

As climate change rapidly alters the Earth’s environment, it’s expected that El Niños are likely to be longer-lived and stronger, a factor that will accelerate ice loss. This raises the possibility of the QIC’s snow cover failing to recover during La Niñas, or periods when the oceans should be cool.

“The ice cap as a whole is on a very consistent linear decline from anthropogenic warming,” said Lamantia. “It may not matter how strong future La Niñas are; as the freezing line continues to rise and snow cover shrinks, Quelccaya will likely continue to decline.”

If this carries on, some projections suggest that snow cover on the QIC could disappear by 2080, relegating it to a wasting ice field, much like Kilimanjaro. By the end of the century, the study notes, the ice cap could be no more.

It’s difficult to discern how other short-term weather events might impact glacier vulnerability, which is something similar studies may aim to model in the future. What scientists do know is that ice loss puts high-mountain communities that depend on them in jeopardy, as snow loss can quickly diminish key water supplies.

The damage already done to the oceans and atmosphere is not something we can reverse tomorrow, Lamantia said. Using the data collected about their complex interactions, researchers may have a better chance at monitoring and mitigating the planet’s climate woes.

“The general consensus is we can expect that the likely increased intensity and duration of El Niños will cause more complications for the QIC,” said Lamantia. “We need to start being clever about how we use and conserve our water resources.”

More information:
Kara A. Lamantia et al, El Niño enhances snow-line rise and ice loss on the Quelccaya Ice Cap, Peru, The Cryosphere (2024). DOI: 10.5194/tc-18-4633-2024

Citation:
Researchers link El Niño to accelerated ice loss in tropics (2024, October 8)
retrieved 8 October 2024
from https://phys.org/news/2024-10-link-el-nio-ice-loss.html

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Why using a brand nickname in marketing is not a good idea

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Why using a brand nickname in marketing is not a good idea


bmw
Credit: CC0 Public Domain

Researchers from Western University, Stockton University, and University of Massachusetts Amherst have published a new study that examines whether firms benefit from adopting popular nicknames in their branding efforts.

The study, which appears in the Journal of Marketing, is titled “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance,” and is authored by Zhe Zhang, Ning Ye, and Matthew Thomson.

Many brands have popular nicknames that have become a part of daily conversations. BMW is commonly referred to as Beemer, Bloomingdale’s as Bloomie’s, Rolex as Rollie, Walmart as WallyWorld, and Starbucks as Starbies.

Given their popularity, some marketers have embraced these names in their own branding efforts. For instance, in 2021, Bloomingdale’s officially adopted “Bloomie’s” for its new store in Fairfax, Virginia, Target launched a style campaign in 2018 with the tagline “Fall for Tarzhay All Over Again,” and the Howard Johnson hotel chain slogan is “Go Happy. Go HoJo.”

Do firms actually benefit from adopting popular nicknames in their branding efforts? This new study finds that nickname branding is actually detrimental to brand performance. This is because brand nicknames are usually given by consumers.

Zhang explains that “accepting a consumer-generated nickname suggests that a brand implicitly admits that consumers are ‘in charge’ and that they publicly accept and promote an altered identity bestowed by consumers. When a brand starts to accept and even adopt a nickname given by consumers, it makes the brand seem less powerful.”

Nickname use by customers versus nickname use by marketers

Many brands closely follow consumers’ language use, especially on social media. However, the purpose of this monitoring should be to generate insights, not to mechanically repeat what consumers say. Brand nicknames are indeed terms of endearment, but only when they are used by the right person (i.e., consumers). When used by marketers, nicknames do not bring consumers closer to the brand. In fact, copying what might be construed as consumers’ “intellectual property” makes the brand appear weak.

Marketers should recognize that there is a difference between a consumer using a nickname and companies using that nickname for branding. The research team says that because consumer nickname use does not signal that a brand submits to consumer influence, it is less likely to weaken perceptions of brand power. In fact, prior research has shown that brand nicknames may lead to desirable consequences when they are used by consumers.

“Marketers should recognize the differences in nickname use by consumers versus by marketers,” says Thomson. “While one may want to avoid adopting a nickname for marketing, nickname use within the consumer community should not be discouraged.”

In addition, brands must carefully evaluate their brand stereotype (i.e., competent vs. warm) and message type (transactional vs. communal) before adopting a nickname. It seems plausible that some brands may benefit from using their nicknames under certain conditions.

For example, when a small-town, family-owned restaurant adopts a popular nickname given by the locals for fundraising for the community library, people may not necessarily feel it is inappropriate because the business was not meant to be powerful and its motive is to benefit the community. Instead, the nickname may become an emotional tie that activates consumers’ community identity and could attract more donations for the local community.

Furthermore, it is important for marketers to evaluate the meaningfulness of their brand name change. For example, Apple Computer became Apple, IHOP temporarily became IHOb, and Dunkin’ Donuts became Dunkin’. These were meaningful name changes and part of the brands’ repositioning strategies.

The new names clearly tell consumers what the brand wants to be: Apple offers more than personal computers, Dunkin’ offers more than just donuts, and IHOb burgers should be taken seriously. These are internally initiated alterations that signal the brand’s new identity and market position, unlike nickname branding activities that are initiated externally.

Thomson says that “if nickname branding is not accompanied by substantial changes to the brand’s core identity, it may appear to be a relatively superficial effort to flatter consumers.” For example, Radio Shack’s adoption of a nickname (e.g., tagline: “Our friends call us the Shack”) was a high-profile example of explicitly submitting to consumer influence and credited with hastening the company’s trajectory towards bankruptcy.

Lessons for chief marketing officers

  • Marketers need to be careful about appropriating consumers’ language.
  • Marketers should recognize the difference between consumer nickname use versus nickname branding. For example, when General Motors banned the use of the “Chevy” nickname within the organization in 2010, the company received enormous criticism for not being consumer-oriented. However, critics overlooked the fact that the policy was meant to reduce the internal use of the nickname (e.g., when a salesperson talks to consumers) and not to stop consumers from using it externally.
  • Some brands may benefit from using their nicknames under certain conditions.
  • Renaming a brand may be necessary as a brand grows. However, if nickname branding is not accompanied by substantial changes to the brand‘s core identity, it may appear to be a superficial effort to flatter consumers.

More information:
Zhe Zhang et al, BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance, Journal of Marketing (2024). DOI: 10.1177/00222429241266586

Citation:
Why using a brand nickname in marketing is not a good idea (2024, October 8)
retrieved 8 October 2024
from https://phys.org/news/2024-10-brand-nickname-good-idea.html

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part may be reproduced without the written permission. The content is provided for information purposes only.





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Reconstruction of fruit fly’s anterior visual pathway may lead to insights into animal navigation

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Reconstruction of fruit fly’s anterior visual pathway may lead to insights into animal navigation


Researchers' reconstruction of fruit fly's anterior visual pathway may lead to insights into animal navigation
Overviews of parallel AVPs. Credit: Nature (2024). DOI: 10.1038/s41586-024-07967-z

UC Santa Barbara neuroscientists have reconstructed the entire anterior visual pathway of a fruit fly, a complex series of connections between the insect’s eyes and the navigation center of its brain.

With the help of artificial intelligence and manual proofreading, systems biologist Sung Soo Kim’s research group and collaborators worked out the relationships between more than 3,000 neurons with unprecedented detail.

These insights into the fruit fly’s anterior visual pathway contribute to a suite of nine papers reporting the neuronal wiring of the entire fruit fly brain, published in the journal Nature.

Led by Princeton neuroscientists Mala Murthy and Sebastian Seung, this landmark achievement—an account of the largest, most complex brain to be so thoroughly mapped so far—brings us closer to understanding the intricacies of animal brains and is a stepping stone toward ultimately understanding how the human brain is wired.

“In systems neuroscience, the question is how neurons interact and generate perception, cognition, motor commands and so on,” said Kim, a co-author of two studies (one as a co-corresponding author) appearing in the journal Nature. “But the major problem here is that we don’t know how the neurons are connected to each other. So it’s difficult to understand what’s really going on in the neural network.”

Indeed, depending on a variety of contexts, a single stimulus can result in a wide array of responses, as the information moves from the initial, sensory stage to the deeper, cognitive and motor stages of the brain.

For instance, if you feel something pressing into your skin, your peripheral neurons will be the first to pick up the pressure, Kim explained. But, as that touch information rapidly makes its way through the brain, it is modified by myriad other factors, including mood, activity and the source of that pressure, just to name a few. As a result, your reaction to that touch can vary wildly.

“There are so many different connections and feedback connections that the brain is processing, so that this single touch could have totally different representations in the brain,” Kim said.

Such is the case with navigation, a fundamental, goal-oriented behavior that most animals engage in. Using a constant stream of sensory cues and feedback information, we make representations of our environments and decisions about how to get to where we want to go.







Back-tracing from an ER4d neuron to MeTu1 neurons. From this reconstruction, we infer that ER4d neurons respond to vertically elongated visual fields. Credit: Nature (2024). DOI: 10.1038/s41586-024-07967-z

In fruit flies, approximately 50 “compass neurons”—neurons that tile together to form a ring within the donut-shaped “ellipsoid body” deep in their brains—are responsible for encoding a fly’s sense of direction. This relatively simple structure makes their brains a good candidate for working out the neural circuitry between what they see with their eyes, and how that information travels to the deeper areas of their brains.

“It’s a lot easier to look at these pathways in the fly’s brain,” said co-lead author Dustin Garner, of the Kim Lab. A few years ago, scientists at the Janelia Research Campus at Howard Hughes Medical Institute took 7,050 sections of a single fly’s brain, took 21 million electron microscope images, and compiled them into a publicly available database.

Groups at Princeton University took this data and trained an AI to recognize sections of individual neurons across these images, which then led to a 3D reconstruction of the entire neural network of that fly’s brain. But it was not perfect and still needed human eyes to confirm it. Garner’s job was to proofread the AI’s output with regard to the fly’s anterior visual pathway.

“It was great to be able to see the individual neuron-by-neuron specifics,” he said. “And we actually found multiple parallel pathways that had similar types of neurons, but were slightly different in both form and function.” Garner’s analysis included classifications of these different types of neurons, and predicted their functions from the connectivity.

Meanwhile, Kim Lab colleague and co-lead author Jennifer Lai confirmed some of these predictions experimentally, using the lab’s virtual reality arena for flies, a highly controlled environment projecting light in the fly-visible spectrum (UV to amber), in order to apply stimuli to a tethered fruit fly and observe its brain activity.

In particular, they watched for which neurons fire based on what is being presented to the fly’s visual system, be it multiple small dots or vertically oriented objects.

“We had two major predictions,” she said. “One was the shape of the visual area that each neuron responds to. Some of them respond to vertically elongated visual areas, like columns in a Greek temple, whereas others respond to smaller and more circular visual areas, which we presented in this paper.”

The other, she said, is the color sensitivity of the “ring neurons,” which are the last relay in the anterior visual pathway before visual information is integrated by the compass neurons to generate a directional sense. That, she said, is still a work in progress.

This detailed connectivity data can be used to create computational models that may shed light on how animals navigate and could serve as a model for autonomous vehicle navigation, without relying on GPS.

More information:
Dustin Garner et al, Connectomic reconstruction predicts visual features used for navigation, Nature (2024). DOI: 10.1038/s41586-024-07967-z

Citation:
Reconstruction of fruit fly’s anterior visual pathway may lead to insights into animal navigation (2024, October 8)
retrieved 8 October 2024
from https://phys.org/news/2024-10-reconstruction-fruit-fly-anterior-visual.html

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How a witch-hunting manual and social networks helped ignite Europe’s witch craze

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How a witch-hunting manual and social networks helped ignite Europe’s witch craze


How a witch-hunting manual & social networks helped ignite Europe's witch craze
First published in 1487, the Malleus Maleficarum—or Hammer of Witches—spread through Europe as a handbook for conducting witch trials. (image: Wikimedia Commons)

The sudden emergence of witch trials in early modern Europe may have been fueled by one of humanity’s most significant intellectual milestones: the invention of the printing press in 1450.

A new study in Theory and Society shows that the printing of witch-hunting manuals, particularly the Malleus maleficarum in 1487, played a crucial role in spreading persecution across Europe. The study also highlights how trials in one city influenced others. This social influence—observing what neighbors were doing—played a key role in whether a city would adopt witch trials.

“Cities weren’t making these decisions in isolation,” said Kerice Doten-Snitker, a Complexity Postdoctoral Fellow at the Santa Fe Institute and lead author of the study.

“They were watching what their neighbors were doing and learning from those examples. The combination of new ideas from books and the influence of nearby trials created the perfect conditions for these persecutions to spread.”

The witch hunts in Central Europe took off in the late 15th century and lasted for almost 300 years, resulting in the prosecution of roughly 90,000 people, with nearly 45,000 executions. Belief in witches and witchcraft had been present in European culture for centuries, but the level of systematic, widespread persecution that occurred during this period was unprecedented.

How a witch-hunting manual & social networks helped ignite Europe's witch craze
First witch trials across cities in the Holy Roman Empire and editions of demonological texts (Malleus maleficarum in solid black lines; other texts, described in the appendix, in dashed grey). Credit: Theory and Society (2024). DOI: 10.1007/s11186-024-09576-1

According to Doten-Snitker, the advent of the printing press allowed for the rapid dissemination of ideas about witchcraft that had previously been confined to small intellectual circles, such as religious scholars and local inquisitors. The most infamous of these publications, the Malleus maleficarum, was both a theoretical and practical guide for identifying, interrogating, and prosecuting witches. Doten-Snitker explains that once these manuals entered circulation, they provided a framework for how local authorities could manage suspected witchcraft in their communities.

For their study, Doten-Snitker and colleagues build on previous research by looking beyond broad economic and environmental factors and focusing on how new ideas about witchcraft spread through social and trade networks, influencing behaviors in a slow but powerful way.

They analyzed data on the timing of witch trials and the publication of witch-hunting manuals from 553 cities in Central Europe between 1400 and 1679, when there was a noticeable reduction in both the frequency and intensity of persecutions. Their findings suggest that the publication of each new edition of the Malleus maleficarum was followed by an increase in witch trials. However, it wasn’t just proximity to a printing press that determined whether a city would conduct trials; the influence of neighboring cities played an equally important role.

As one city adopted the practices outlined in the Malleus maleficarum, nearby cities often followed suit, learning from each other’s actions. This process, which Doten-Snitker and her co-authors term ideational diffusion, often took many years as people in towns and cities needed time to digest new ideas about witchcraft and turn them into behavior. However, once it took hold it created a slow but powerful ripple effect that percolated across the continent.

Though the research focuses on historical witch trials, Doten-Snitker sees clear modern parallels on how large-scale social change occurs.

“The process of adopting witch trials is not unlike how modern governments adopt new policies today,” Doten-Snitker said. “It often starts with a change in ideas, which are reinforced through social networks. Over time, these ideas take root and change the behavior of entire societies.”

More information:
Kerice Doten-Snitker et al, Ideational diffusion and the great witch hunt in Central Europe, Theory and Society (2024). DOI: 10.1007/s11186-024-09576-1

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How a witch-hunting manual and social networks helped ignite Europe’s witch craze (2024, October 8)
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Spotted handfish genome sequenced for the first time

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Spotted handfish genome sequenced for the first time


Spotted handfish genome sequenced for the first time
The endangered spotted handfish. Credit: Barry Bruce, CSIRO/Wikimedia Commons, CC BY

Scientists from CSIRO, Australia’s national science agency, have sequenced the first ever full genome of the rare and elusive spotted handfish (Brachionichthys hirsutus)—a critically endangered marine fish endemic to Tasmania.

Once plentiful around Tasmania’s south-east coast, the species‘ numbers have dwindled. In 1996, it became the first marine fish listed as critically endangered.

Scientists now estimate fewer than 2,000 individuals remain in the wild.

The rapid decline of the spotted handfish is attributed to historic fishing practices, coastal development, climate change and the arrival of invasive species.

The genome is a critical tool needed to help conserve the species, and it took a coordinated effort, led by CSIRO’s Applied Genomics Initiative (AGI).

CSIRO Senior Research Scientist, Dr. Gunjan Pandey, said the genome sequence will help ongoing efforts to boost population numbers and monitor genetic diversity.

“The genome helps us understand how an organism functions,” Dr. Pandey said.

“It provides a foundation for understanding gene expression in daily life and offers insights into its evolutionary history.

“With the genome, we can assist with species detection, monitor populations, and even estimate the fish’s lifespan.”

Principal Investigator, Carlie Devine, who specializes in the conservation and management of the spotted handfish, said this rich genetic information will help inform conservation strategy over the long term.

“Conservation measures are expanding to include genetics, recognizing a multidisciplinary approach alongside ecology research is essential for effective conservation of threatened species,” Devine said.

Dr. Pandey said the opportunity to sequence the genome of the elusive animal arose when a spotted handfish passed away of natural causes in captivity.

“Marine species like the spotted handfish are notoriously difficult to work with,” Dr. Pandey said.

“The DNA degrades rapidly and becomes contaminated with microorganisms.

“This makes assembling a pure genome extremely challenging.”

The team was able to sequence the complete genome from a small amount of poor-quality DNA, using what’s called a low-input protocol. This was done in collaboration with the Biomolecular Resource Facility at Australian National University.

“We are one of only three teams globally using this protocol,” Dr. Pandey said.

“We customized the entire process—from the set-up of the lab to the bioinformatics software—to sequence a high-quality genome from poor-quality DNA.

“What used to take six to twelve months, we can now accomplish in days. This technology holds huge promise for our understanding and conservation of endangered species across Australia and around the world.”

CSIRO scientists have been monitoring the spotted handfish since 1997, keeping an eye on nine localized populations within the Derwent Estuary.

CSIRO’s multi-pronged approach to conserving the spotted handfish includes a captive breeding program, as well as innovative approaches to habitat restoration.

Citation:
Spotted handfish genome sequenced for the first time (2024, October 8)
retrieved 8 October 2024
from https://phys.org/news/2024-10-handfish-genome-sequenced.html

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