The EU on Friday demanded wildly popular shopping platforms Shein and Temu explain what action they are taking to protect consumers, including children.

The query was made under the EU’s breakthrough law known as the Digital Services Act (DSA) that forces platforms to do more to tackle the sale of illegal and harmful goods.

The European Commission said it wants to know what action the Chinese-founded platforms have taken to make sure users can notify them about illegal products.

It also wants to know how Shein and Temu are complying with rules regarding online interfaces to avoid “dark patterns”, the practice of tricking users into making unwanted purchases or opting-in to certain settings without their knowledge.

The commission added it wants more information about how they are guaranteeing the transparency of their recommender systems—algorithms used by platforms to push more personalized content—and the ease with which sellers can be traced.

Both companies must provide the information by July 12.

The commission said its request for information was also based on a complaint submitted by consumer organizations.

In May, Europe’s BEUC umbrella consumer rights group filed a complaint against Temu with the European Commission, accusing the app of using “manipulative techniques”.

Temu at the time said it was committed to complying with the rules.

Both platforms have a sizeable European user base.

Shein, a Chinese-founded company which is headquartered in Singapore, has said it has around 108 million monthly active users in the 27-nation EU.

Temu only arrived in Europe last year and has said it has on average around 75 million monthly active users in the bloc.

Shein and Temu also recently joined fellow marketplaces AliExpress, Amazon and Zalando on a list of 24 “very large online platforms” facing stricter safety rules under the DSA, which have more than 45 million monthly active users in the European Union.

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Britain is in a poverty crisis. Over 14 million people (1 in 5) are living in poverty. Of these, 4 million, including 1 million children, are classed as destitute: regularly unable to meet basic needs for shelter, warmth, food and clothing.

Cuts to the welfare state over the last decade have contributed to a deepening of poverty in Britain not seen in any of its European neighbors. What sets Britain apart (and has made it possible for these cuts to continue) is the intense stigma placed on people living in poverty and who receive state benefits.

Stigma sorts people into two categories “the deserving” and “the undeserving.” Elderly (pension-aged) citizens, children and disabled people have tended to fall into the deserving category, while people deemed able-bodied and hence able to work are viewed more harshly if they receive support.

This has been seen throughout this election campaign, in discussions about getting people back into work. Rishi Sunak has said that the Conservatives intend to cut the welfare bill by getting people into work. In the last debate, he said it was “not fair” for people on benefits to not take a job they are offered after 12 months out of work. The implication here is that some people who receive benefits are cheating the system.

Social policy researchers Robert Walker and Elaine Chase argue that using stigma to ration relief is a peculiarly British phenomenon that declined in more egalitarian, less class-riven European states.

Stereotypes pitting “scroungers” against those in “genuine” need have been especially acute in the age of austerity. From 2010, the coalition government sought support for swingeing cuts to the welfare and benefits system by persuading the public that those receiving benefits were “trapped in dependency.” Then prime minister David Cameron declared “a war on welfare culture” in 2011, arguing that the benefit system “actively encourages” people to act irresponsibly.

A moral panic about “benefits cheats” followed. Politicians and journalists portrayed working-age adults receiving benefits as a lazy or criminal group who were deliberately scamming hardworking taxpayers. Hundreds of hours of reality TV programs exploited this theme, creating the new genre of “poverty porn.”

The late social policy expert John Hills argued that framing state welfare as an unaffordable system of cash benefits exploited by “economically inactive” people is incorrect, and a ruse by politicians to slash all public services. Drawing on social attitudes data, he found that the very idea of welfare had contracted in public consciousness to a debate about “a stagnant group of people benefiting from it all, while the rest pay in and get nothing back—’skivers’ against ‘strivers.'”

Sunak has revived these claims with proclamations about Britain’s supposed “sick note culture” with disabled people “parked on welfare.”

This view is borne out in policies that have, over time, increased job search and work requirements—known as “conditionality”—for people receiving benefits. This is despite evidence showing such policies don’t work, and that 38% of people receiving universal credit are in work.

For more than a decade, I have studied the effects of stigma on people living in poverty. I have interviewed health, public sector and charity workers, including GPs and headteachers, about the effects of deepening poverty and the impact of this toxic stigma narrative.

By framing poverty in Britain as a deserved consequence of poor life choices or a reluctance to work, stigma diverts blame from political decision-makers onto those struggling to make ends meet.

The impact of stigma

Feeling ashamed of being poor stops people seeking help and support. The gnawing anxiety that their lack of resources will be exposed to others can lead people to withdraw from social activities and become isolated. A former schoolteacher I interviewed was forced to give up work due to illness as stories about benefits cheats peaked:

“You only have to watch any program and there is evidence there that your kind are hated. These people are stealing your taxes and you’re thinking, ‘that is me they are talking about.’ Trapped in this cycle of being hated by everybody … It’s relentless. Never-ending. One constant cycle of judgment. Until you are ashamed to do anything.”

I am part of a team commissioned by the Joseph Rowntree Foundation to investigate the effects of stigma and explore how to stop it. Our recently published report describes stigma as “a glue that holds poverty in place.” When politicians (through speeches and policy) and the media (through reality television or stigmatizing reports) teach us to see poverty as a result of others’ bad choices rather than a systemic problem, it becomes socially acceptable. In this way, poverty and poverty stigma reinforce each other.

As we are exploring, stigma can be designed out of policies and services. For example, measures to “poverty proof” the school day such as changing how meals (and free school meals) are delivered so students are not marked out as different, making school uniforms more affordable and designing school events to be accessible to everybody can also help “stigma proof” schools for children from low-income families. But this only works if organizations first listen to and learn to see from the perspectives of those living in poverty.

Poverty must be reframed as an issue of economic injustice, shifting blame away from individuals.

The next government must end the use of stigmatizing labels such as “economically inactive” to describe disabled people or people with unpaid caring responsibilities, or “low-skilled” to describe low-paid work. This latter point must go hand in hand with campaigning for greater pay equity and real living wages.

To end Britain’s poverty crisis, we all need to reject stigma, by exposing it for what it is: a tool used by the powerful to justify economic inequality and injustice.

This article is republished from The Conversation under a Creative Commons license. Read the original article.