The Maslow’s hierarchy of needs is a theory in psychology proposed by Abraham Maslow in 1943. It is often depicted as a pyramid with the most basic needs at the bottom and the need for self-actualization at the top. The five levels of the hierarchy are: 1 Safety needs(security and Read more…
Consumer Market and Business Market: What is the difference underlies? To understand the difference between consumer and business market, you will need to understand the two terms first and then you will be able to think in them and can draw the distinction between them. Consumer Market: is the market Read more…
What is commerce? Commerce is basically the exchange of goods and services between different parties. It’s a broad term that encompasses various activities involved in this exchange, including: Buying and selling: This is the most basic aspect of commerce, where goods or services are exchanged for money or something of Read more…
What is dropshipping Drop shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Here’s how it works: Customer Places an Order: A customer places an order on the online store for a particular product. Store Relays Order to Supplier: The online store Read more…
Digital Marketing Overview Digital marketing is the use of digital channels to promote or sell products and services. It’s all about leveraging the power of the internet and other digital technologies to reach your target audience. Here’s a breakdown of the key concepts: Digital Channels: This encompasses a wide range Read more…
E-commerce, short for electronic commerce, refers to the buying and selling of goods or services over the internet. It encompasses a wide range of transactions, from online retail stores to business-to-business (B2B) exchanges, online auctions, and digital marketplaces. Here are some key aspects of e-commerce: 1. **Online Retail**: This is Read more…
A business plan is a comprehensive document that outlines the goals, strategies, and operational details of a business. It serves as a roadmap for entrepreneurs, guiding them through the process of starting and running a successful enterprise. Here are the key components typically included in a business plan: 1. **Executive Read more…
Market segmentation is a crucial concept in marketing management. It involves dividing a broad target market into smaller, **more defined groups** based on **shared characteristics**. This allows companies to tailor their marketing strategies and messaging to better **resonate with specific customer segments**, ultimately leading to increased marketing effectiveness and efficiency. Read more…
The video is about the information of biggest shopping malls in the world. source
Marketing management Core concepts, Needs, wants and demands, as in the marketing these are core concepts about a products and services while they market. every business should analyze. source